Xylem Case Study

CG Animation & VFX
Technical storytelling

Xylem is working to solve the world’s biggest water challenges. They returned to Brightly to produce an information-rich and visually compelling animation to communicate their global offerings. brightly created a tilt-shift animation covering 30+ locations around the world, visualizing Xylem’s reach and scope.

What We Did

Concept
CG animation
Audience & competitor analysis
VFX & motion
SoundFX
Modeling

Technologies We Used

3DSMax
V-Ray
After Effects
Photoshop

Global Impact

An Outstanding Success

Brightly’s team of seasoned animators created over 30 locations around the world to show where and how Xylem operates. A combination of stock assets, bespoke models, and actual Xylem engineering CAD were used to create the world. This animation was an outstanding success for Xylem in communicating their story both internally and externally.